The first official rugby match in which an Italian team participated was in 1911, and the Italian Rugby Federation was established in 1928. A year later, our national team debuted in the league.
These few dates are enough to tell the story that this is still a relatively young sport here in Italy, unlike the Anglo-Saxon world where it was born and is a greater part of the culture.
According to the legend, rugby came to be on November 1st 1823 thanks to the young William Webb Ellis, who, against every regulation in a football match, grabbed the ball with his hands and began to run to the goal line. The game was played on the lawn of the Rugby Public School, a small English town which then gave its name to the new sport. In the United Kingdom, rugby immediately had great success and a great following.
In addition to being the home of rugby, Great Britain is also a country that appreciates and consumes Prosecco, according to export data. That is why Follador will be featured at the Premiership Rugby End of Season Awards‘ traditional black tie rugby awards dinner on May 22nd. It represents an excellent opportunity for us to share the Follador brand at a high-profile event which will be covered by the main British sports channels and major newspapers, such as the Times and the Telegraph.
The dinner will be at the Royal Lancaster in London, a historic luxury hotel in Hyde Park, where Follador will also be the exclusive Prosecco for the next 6 months. The best rugby professionals will participate in the event, united in the name of sporting spirit, healthy competitive sport and the most carefree conviviality, tasting the D.O.C.G. Extra Dry and Cru Torri by Credazzo, two excellent wines of the Follador range.
Our brand will be joined by prestigious brands, such as Gallagher, Land Rover, Ricoh, Gilbert, The Times, Citizen. But above all, as in the Follador tradition, it will be present in a prestigious and cosmopolitan context, where a noble and popular sport is celebrated.