Follador will unveil it’s second in a series of exclusive illustrated gift packages for its award winning D.O.C.G. Prosecco at this year’s TFWA Travel Retail World Exhibition that will take place from the 26 until the 31 October in Cannes. Once again the only representative of Valdobbiadene D.O.C.G. Superior in the sector, Follador is offering a rare opportunity for consumers to take home the best Prosecco in the most elegant gift tube through travel retail.
“We are extremely proud of our new gift pack,” says Cristina Follador, Marketing director for Follador “We have developed this premium concept with our artist and believe the informed international consumer who recognizes quality will immediately see the connection to Venice Simplon – Orient – Express, our family vineyards in Italy as well as fashionable consumers enjoying D.O.C.G. Prosecco.”
The new image you will see on this second-in-a-series gift tube had been created by the same artist who created our first beautiful package featuring a loving couple in Venice. In his latest creation, British artist Gary Redford gives a glimpse of the glamour and elegance of luxury travel aboard a luxuriously appointed Trans-Continental train. The three towers representing the Credazzo Towers, the top vineyards location of Follador, overlook the train and a group of four friends enjoying a drink while preparing to board the luxury train. Flowing with colors and bold lines, the artwork depicts a combination of people, place, conviviality and luxurious sophistication.
Cristina Follador continues: “We introduced our first range of Prosecco to travel retail at the TFWA World Exhibition three years ago and the feedback we have gotten is that consumers are increasingly looking for unique and exclusive products in travel retail, with an emphasis on gifts. This is why we felt that offering an exclusive packaging through this sector would help not only satisfy this demand, but create its own demand as a high-end collectible.”
The new Follador Tubes gift packaging will be avaialble at the ‘World of Patria’ stand G13 Blue Village.