FOLLADOR PROSECCO AND FONDAZIONE VIALLI E MAURO COME TOGETHER TO SUPPORT CANCER AND ALS RESEARCH

The company from Valdobbiadene renews its partnership with Fondazione Vialli e Mauro to help fund research into cancer and ALS. From 20 November to 31 December money will be raised with Follador Prosecco’s D.O.C.G. wines with the new collection image which features grandmother Cleofe and her son Gianfranco against the spectacular background of the UNESCO World Heritage Site.

The campaign to raise funds to support research will get under way on 20 November until 31 December. Follador Prosecco is teaming up with Fondazione Vialli e Mauro to promote therapeutic approaches to treat diseases which are currently under immense strain due to the health emergency. The new Follador Prosecco collection image will lead the way in this charitable initiative: part of the proceeds of each bottle of D.O.C.G. that is sold will be donated to the Foundation. And €0.30 will also be given for every bottle of the classic versions of Valdobbiadene Prosecco Superiore D.O.C.G. Brut and Valdobbiadene Prosecco Superiore D.O.C.G. Extra Dry.
“We have come together with Follador to invite you to toast to a better 2022, now more than ever – said Gianluca Vialli and Massimo Mauro – if we work together as a team to support scientific research into cancer and ALS, we can really make a difference”.

“Our family has supported the non-profit organisation founded by Gianluca Vialli and Massimo Mauro for eight years now: these are values I’m sure our friends and connoisseurs share – said Cristina Follador, the company’s Sales & Marketing Director – it has been a difficult year for the industry and we have chosen to start again with family values and our beautiful hills. I hope our new collection image will increase support for such a worthy cause as research”.

The new collection image is a stylized portrayal of modernity and family values: it features the poignant image of grandmother Cleofe, elegant, tenacious and determined, with her son, Gianfranco Follador, one of the first sparkling wine producers in Valdobbiadene, in an elegant portrait of Follador Prosecco dal 1769 in times gone by. This new gift packaging is exclusive to the company’s D.O.C.G. wines.

It is a tribute to the values which have guided no fewer than nine generations and their love for their terroir, a UNESCO World Heritage Site, in their production of fine wines.

The countryside behind them is portrayed using the oil painting technique, with some local landmarks easy to make out. At the top left are the Credazzo Towers, a fortified complex dating back to the Early Middle Ages, which dominates the family’s vineyards; just below the towers is the farmhouse used by the company for meetings and tastings, and on the right is a glimpse of the ancient 13th-century church of San Lorenzo which is also surrounded by vineyards.

The new gift tubes, lined with tissue paper, are adorned with historical references and information about the area and come in four colours, a different one for each D.O.C.G.: Cru TORRI DI CREDAZZO, Extra Dry RUIOL CASTEI, Brut NANI DEI BERTI and Extra Brut XZERO. Four bookmarks, with the characteristics of the individual wines on them, are also included, acting as a ribbon and seal.

The Follador Prosecco winemaking tradition dates back more than 250 years when, in 1769, the Doge of Venice Alvise IV Mocenigo recognised the quality of the wines produced by ancestor Giovanni Follador who, all those years ago, decided to convert all the land he owned into vineyards, heralding the beginning of a story which continues to this day.

Quality you recognize.

Follador Prosecco
Via Gravette, 42
31010 Col San Martino Treviso – Italy
P.I. IT00533430260
info@folladorprosecco.com

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