Just over a year after the launch of our online store for the country of Italy, the Follador shop is now open for business in countries around the world. Now Follador fans in the UK, Ireland, Spain, Switzerland, Germany, France, Austria, Holland, Belgium, Poland, Czech Republic, Latvia, Slovakia, Ukraine, Romania and Russia can order on line. It’s a substantial portion of the world which already knows and appreciates the value of Prosecco- now they will be able to receive our line.
It is a decision that involves a considerable organizational and logistic effort, but it’s a step that needed to be taken, given that on-line shopping is moving more towards the world of wine particularly in Anglo-Saxon countries.
E-shoppers increasingly inquire on-line, read reviews and compare prices via digital platforms before making their purchase. These younger digital natives are attentive to the intrinsic value of quality wines and lean towards products that are certified with labels belonging to territories rich in prestige and authenticity, such as Conegliano Valdobbiadene.
In order to supply this discerning audience we have completely restructured our platform, which is now even more intuitive, functional and safe. We offer our three lines D.O.C.G. and D.O.C., the gift packs, the merchandising and the Ca ’dei Noni brand wines.
Cristina Follador, Sales & Marketing Director of the Company, has a clear vision of this new business project: “In a world characterized by exchange and sharing, a brand like ours, characterized by its great history, must meet the needs of contemporary consumers. This is also part of our contribution to the international affirmation of the Superior Prosecco Territory, its excellence and its values.”
LA TRADIZIONE DELLA LEGATURA A SPAGO
La scelta di sigillare le bottiglie con lo spago non deriva da una specifica motivazione di carattere tecnico, ma dall’intento di perpetuare una tradizione secolare che risale alle origini stesse del Prosecco frizzante.