The UNESCO Heritage Management Conegliano Valdobbiadene begins

As everyone will remember, on July 7, 2019 the Unesco Assembly decreed the registration of the Prosecco Hills as a World Heritage Site, with the duty to maintain intact, protect and constantly enhance the original characteristics of the Territory: a commitment that the Azienda Follador has always shared with other companies that have contributed to the international success of Conegliano Valdobbiadene.

Finally, on January 22, 2020, in the presence of Massimo Riccardo, the permanent Italian representative to Unesco, the articles of the Association for the Heritage of the Hills was signed, which deal with managing this great landscape capital, promoting a system able to cope with the foreseeable increase in visitors and tourists.

The ceremony took place at the Cerletti wine institute in Conegliano; among the participants, the President of the Veneto Region Luca Zaia, the President of the Protection Consortium Innocente Nardi, the experts of the Scientific Committee, and various local authorities.

The Association for the Heritage of the Hills will be open to all interested parties, from trade associations to producers, from merchants to service companies.

All the itineraries that wind through the landscape will have to be mapped, to make the most of the many sites which represent the art and culture of the Territory. It will also be necessary to define and make the information and reception points operational. To quote the words of President Zaia

“we have a great opportunity: to relaunch the hills of Conegliano Valdobbiadene in terms of tourism, bringing the lands of Prosecco fully into the collective imagination of world beauties”.

To achieve this ambitious result, we need to focus on sustainable and experiential tourism, capable of attracting visitors who want to experience a unique cultural and agricultural landscape: the gentle hills now seemingly inaccessible, the charming historic villages, the exciting panoramas such as the one dominated by the Credazzo Towers, under which extends part of the vineyards owned by the Follador family.

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Follador Prosecco
Via Gravette, 42
31010 Col San Martino Treviso – Italy
P.I. IT00533430260
info@folladorprosecco.com

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